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The New Facebook Frontier
By: Tama Underwood Issue: 2010SEP
Forget merely friending the companies you like, now you can put supplier catalogs right on your Facebook fan page.
These days, it seems there are two distinct groups: Those who use Facebook and those who want to but have no idea how to make it worth their time...Full News Article
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The Future Of SnackingBy: Tama Underwood Issue: 2010AUG
Edible products gained as a category while others in the industry struggled last year...Full News ArticleWhat Women Want—The Rest Of The ConversationBy: Tama Underwood Issue: 2010JULThe following are nuggets of wisdom that didn’t make it into our story about the traits of highly successful women leaders. You can read the full story here.
I feel the men in this industry realize and understand what women are capable of here...Full News ArticlePPAI's 2009 Estimate Of Promotional Product Distributor SalesBy: Staff Issue: 2010JULWearables-T-shirts, golf-shirts, aprons, uniforms, blazers, caps, hats, headbands, jackets, neckwear, footwear, etc.
Writing Instruments-Pens, pencils, markers, highlighters, etc.
Calendars-Wall and wallet calendars, desk diaries, pocket secretaries, etc.
Bags-Tote bags, shopping bags, satchels, gift bags, drawstring bags, cosmetic bags, paper bags, duffel bags, briefcases, etc.
Drinkware-All - glass, china, ceramic, crystal, plastic and stainless steel drinkware
Desk/Office/Business Accessories-Folders, desk pen sets, calculators, non-dated paper products, cubed paper, scratch pads, adhesive notes, stationery, etc.
Recognition Awards/Trophies/ Jewelry-Awards, trophies, plaques, certificates, figurines, jewelry, etc.
Other-No examples reported
Sporting Goods/Leisure Products/Travel Accessories-Picnic/party products, camping equipment, barbecue items, bar products, binoculars, luggage, passport cases, etc.
Housewares/Tools-Measuring devices, kitchen products, picture frames, household decorations, ornaments, tool kits, first aid kits, furniture, flashlights, cutlery, weather instruments, etc.
Buttons/Badges/Ribbons-Buttons, badges, ribbons, signs, banners, etc.
Games/Toys/Playing Cards /Inflatables-Kites, balls, puzzles, stuffed animals, etc.
Magnets Magnets and magnetic products.
Computer Products and Accessories-Mouse pads, monitor frames, disk carriers, wrist pads, software, etc.
Stickers and Decals-Stickers, decals, etc
Electronic Devices & Accessories-Radios, TVs, video tapes, music CDs, phone cards, etc.
Textiles-Flags, towels, umbrellas, pennants, throws, blankets, etc.
Automotive Accessories-Key tags, bumper strips, road maps, floor mats, window shades, etc.
Personal/Pocket-Purse Products-Pocket knives, grooming aids, lighters, matches, sunglasses, wallets, etc.
Clocks and Watches-Clocks, watches, etc.
Food Gifts-Candy, nuts, gourmet, meat, spices, etc.
Brand Awareness-Promotion of brand awareness and brand loyalty
Trade Shows-Trade-show traffic generation
New Customer/Account-Generation New customer or new account generation
Dealer/Distributor Programs-Dealer incentives, co-op programs, company stores
Public Relations-Corporate involvement with community, fundraising, sponsorship, school programs, media relations, corporate image
Employee Relations & Events-Morale and motivation, corporate/employee events, employee orientation, organizational commitment/corporate identity, corporate communication, employee training (other than safety), employee referral programs
Not-For-Profit Programs-Not-for-profit use for fundraising, public awareness campaigns (health, environment, public safety, etc.)
New Product/Service Introduction-New product or service introduction
Employee Service Awards Anniversary-recognition, service awards, etc...Full News ArticlePPAI Sales Volume Survey WinnersBy: Staff Issue: 2010JULCongratulations to these winners who participated in the PPAI 2009 Estimate Of Promotional Products Distributor Sales survey.
First Prize Winner: Airfare/Hotel (Two round-trip tickets anywhere in the continental U.S...Full News Article11 Ways To Boost Your Sales Of Desk And Office ProductsBy: Audrey Sellers Issue: 2010JULEver think of the desktop in terms of real estate? Savvy distributors do. Many launch into an animated explanation of the importance of location, comparing the desktop to a neighborhood’s coveted corner lot—the one with the backyard pool and gated driveway...Full News ArticleA Roundup Of Calendar Case StudiesBy: Audrey Sellers Issue: 2010JUNNeed some creative inspiration for your next calendar campaign? Take a look at these award-winning promotions.
Client: Town of Riverhead
Objective: Inform residents of pickup days for garbage, newspapers and recyclables...Full News ArticleSpotted: 2-D Bar CodesBy: Tama Swan Issue: 2010JUNDue to their ability to bridge the gap between the real world and the internet, 2-D barcodes are the newest playthings for marketers...Full News ArticlePPAI’s Legislative Education & Action Day VideosBy: Tina Berres Filipski Issue: 2010MAYSee what these LEAD participants have to say about their visits to senate and congressional offices on March 24.
Eric...Full News ArticleCulinary Festival Bustles With Logoed GiftsBy: Audrey Sellers Issue: 2010APRThe BB&T Charleston Wine + Food Festival is four days of food- and wine-fueled revelry, and Grand Ideas, Inc...Full News ArticleFascination: A Common Human Experience That Can Change Your BusinessBy: Tama Swan Issue: 2010MARWhat do the Salem witch trials have to do with running a successful company? A lot, says Sally Hogshead, Wednesday’s keynote luncheon speaker...Full News ArticleTuesday’s Keynote Speaker Exceeds ExpectationsBy: Pamela Fields Webb Issue: 2010MARTuesday’s keynote luncheon started out brilliantly as speaker Simon T. Bailey asked the audience to turn to their neighbor and say, “You look marvelous.” And, then lead the sold-out crowd in a rousing rendition of “Happy Birthday” for PPAI chair Sherri Lennarson.
It was an apropos beginning to Bailey’s interactive talk, “Release Your Brilliance: The Four Steps To Transforming Your Life And Revealing Your Genius To The World.” Brilliance, described by Bailey as a process—a marathon—not a sprint,” is a creative energy or a creative spark, that flows from the inside out.”
Each of us needs to “upgrade our personal verbal software” because words create and shape how we think...Full News ArticleGlobal Warning Part Two—The Lacey ActBy: Joel Schaffer, MAS Issue: 2009OCTLast April I brought some of my thoughts about the future of the industry and the world to the attention of my colleagues in an article for PPB titled “Take A Stand.” It was a warm-up for a panel on global issues I will lead at the The PPAI Expo 2010 in Las Vegas...Full News ArticleMidnight In The Garden Of Less Is MoreBy: Tonia Tersigni Ho Issue: 2009SEPWe all believe that less is more—or so we are told. Yet after embarking on my fourth year in the industry, I decided to make my career an exception...Full News ArticleThe Best-Selling Products And Programs Of 2008By: Saritha Kuruvilla Issue: 2009JUNWearables, writing instruments and calendars take top products spots; brand awareness is most popular program.
Every year PPAI takes on the task of compiling product and program category sales information...Full News ArticleKeeping Advertising Up In A Down EconomyBy: Tama Swan Issue: 2009MARAsk Your Clients, ‘What Will Life Be Like After The Recession?’
When Eric Ekstrand, MAS, had a longtime client tell him the company was retracting its advertising budget due to the recession and—gasp—cutting out all “giveaway items,” he knew he had to do something...Full News ArticleIMA Partners With Loyalty Expo, Adds Professional DesignationIssue: 2009FEBNaperville, Illinois-based Incentive Marketing Association (IMA) has partnered with the Loyalty Expo to expand its reach in the incentive marketplace...Full News ArticleAward Profile: Shearer & AssociatesIssue: 2009FEBCompany: Shearer & Associates
Win: 2009 Gold PPAI Pyramid Award
From the day Stellar Business Bank opened its doors for business in the Covina, California area, it had a goal of differentiating itself from other banks in the market...Full News ArticleTake Action With Help From PPAI LAWIssue: 2009FEBThe Consumer Product Safety Improvement Act. The PhRMA Code. California Proposition 65. Legislation and self-regulation are making a significant impact on the promotional products industry today, and PPAI is taking every action to help members wade through the legalese and remain compliant with laws...Full News ArticleAssociation Hires New Washington LobbyistIssue: 2009FEBA new Congress has brought new challenges for the promotional products industry, and to respond to these challenges PPAI will increase its presence in Washington with the addition of a new member to PPAI’s lobbying team, Robert G...Full News ArticleWhat Is The Consumer Product Safety Improvement Act And How Does It Affect Me?Issue: 2009FEBCurious about how and when the Consumer Product Safety Improvement Act (CPSIA)— set to begin Feb. 10, 2009—affects you and your business? PPAI has pulled together a list of frequently asked questions to help members understand what they need to do in order to comply with this new legislation...Full News ArticleAward Profile: Senator Promotional Group USAIssue: 2009JANCompany: Dallas, Texas-based Senator Promotional Group USA (UPIC: SENATOR)
Win: 2009 PPAI Suppliers Achievement Silver Award
Category: Most Beneficial Sales Kit
Senator Strikes A Chord With Piano-Shaped Box
When Senator Promotional Group USA wanted to provide its top distributors with a top-of-the-line sales kit, it put a creative spin on its finely tuned writing instruments by offering a piano-shaped display box...Full News ArticlePPMN Announces New Board MembersIssue: 2008DECMembers of Promotional Professionals Mentoring Network (PPMN) have elected four new members to the Board of Directors...Full News ArticleAward Profile: Axis Promotions & EventsIssue: 2008DECCompany: Axis Promotions & Events
Win: 2008 Gold PPAI Pyramid Awardsm
If you live in a snowy climate, there’s nothing like taking a snow day to frolic in the flurries or relax by the fire with a mug of cocoa...Full News ArticleRegional Pyramid Award Winners AnnouncedIssue: 2008NOVPPAI has announced the winners of the 2009 PPAI Regional Association Pyramid Award. This award recognizes regional associations for outstanding growth directly tied to the incorporation of promotional products into their marketing campaigns...Full News Article
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