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2010SEP
 Apparel
Step It Up
By: Tina Berres Filipski Issue: 2010SEP
New styles, fabrics and colors for sports and exercise jazz up the wearers’ options and keep your clients’ logo in the action.
Regular exercise does amazing things for our bodies and minds—and it helps us live longer...Full Article
Move It Or Lose It
By: Tina Berres Filipski Issue: 2010SEP
More than 50 percent of all Americans are considered “frequent” sports participants, 12 percent are classified as “regular” sports...Full Article
Chair's Letter
Circle The Globe, Not The Wagons
By: Scott Siegel, MAS Issue: 2010SEP
Call me crazy, but I cannot let go of the belief that there is a cornucopia of opportunity for suppliers and distributors to expand their businesses into the global marketplace...Full Article
Close Up
Close Up: Kendra Kirks McDougal, MAS
Issue: 2010SEP
If you haven’t yet met Kendra Kirks McDougal, MAS, chances are you’ve seen her bright smile at a tradeshow, heard her contagious...Full Article
Datebook
Datebook
Issue: 2010SEP
SEPTEMBER 2010
September 1
AzPPA 2010 Summer Blockbuster Expo
Arizona Promotional Products Association
Mesa, Arizona
www.azppa.org
September 1-2
New Products Showcase
Springfield and St...Full Article
Day In The Life
Fast And Furious
By: Tama Underwood Issue: 2010SEP
Experience a typical day on the road with a multi-line rep.
Each week, the mission of a supplier representative is to creatively market product lines to distributors in the shortest time possible...Full Article
Editor's Notes
Your Invitation To Make A Difference
By: Tina Berres Filipski Issue: 2010SEP
Volunteer commitment is the heartbeat of many organizations—think schools (both public and private), houses of worship, fraternal and charitable organizations and professional and trade associations...Full Article
Editor's Picks
Time Watch
By: Tina Berres Filipski Issue: 2010SEP
Watches are moving status symbols wearers can take with them.
For many years the coveted retirement gift was a gleaming, gold watch...Full Article
Fast Forward
Good Reads
By: Tama Underwood Issue: 2010SEP
The Book: Full Brain Marketing For The Small Business by D.J. Heckes
Recommended By: Joy Smith, MAS
The Message: Every good...Full Article
Seen And Heard
By: Tama Underwood Issue: 2010SEP
(From left)Saving someone’s seat takes on a new meaning with imprinted bike seat covers. In European cities where bicycles are...Full Article
Virtually The Same
By: Tama Underwood Issue: 2010SEP
Digital promotions give end users the same feeling of goodwill on behalf of companies, but with a twist.
In the vast, dense forest...Full Article
Action! Three promotional ideas that could change your business right now.
By: Tama Underwood Issue: 2010SEP
Take Social Media Dialogue Off-line
Rather than advising clients to print their social media handles on products, try suggesting they draw end users into the ongoing conversation by decorating products with bits of social media dialogue...Full Article
The New Facebook Frontier
By: Tama Underwood Issue: 2010SEP
Forget merely friending the companies you like, now you can put supplier catalogs right on your Facebook fan page.
These days,...Full Article
Features
Your Culture Is Your Brand
By: Tina Berres Filipski Issue: 2010SEP
Tony Hsieh, CEO of Zappos.com, Inc., the billion-dollar online footwear retailer, says he has been an entrepreneur for most of his life...Full Article
Branding Through Customer Service
By: Tony Hseih Issue: 2010SEP
Over the years, the No. 1 driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to...Full Article
What Buyers Want
By: Lisa Horn, CAS Issue: 2010SEP
Making the sale today isn’t easy. Competition is stiff and budgets are tight. But that doesn’t mean buyers aren’t purchasing promotional products...Full Article
Roll Call
By: Tama Underwood Issue: 2010SEP
If you’re not a college-bound scholar or the proud parent of one, you may not often contemplate the ever-rising cost of a higher education...Full Article
When The Price Isn’t Right
By: Lisa Horn, CAS Issue: 2010SEP
Is there a shortage of promotional products in the marketplace? For Bill Walker, marketing manager for a Washington, D.C.-based IT...Full Article
Niche Market = Opportunity
By: Lisa Horn, CAS Issue: 2010SEP
There’s a deficit in the market: There are many small businesses that want to promote themselves, but they are being ignored by the vast majority of distributors because of their small size and corresponding budgets...Full Article
Top 10 Questions To Ask Potential Clients
By: Lisa Horn, CAS Issue: 2010SEP
1. What does your company do?
2. Who are its target customers?
3. Who are its competitors?
4. What problem or challenge are you...Full Article
Feedback
Feedback
By: Tama Underwood Issue: 2010SEP
Member Craves Representation For Internet-Based Firms
(Editor’s Note: The following letter is in response to a PPB Newslink article announcing the PPAI Board officers for 2011.)
This is a very distinguished group of people...Full Article
HR Matters
Leader Or Manager: Which One Are You?
By: Kathy Goodin-Mitchell, SPHR Issue: 2010SEP
Growing from leader to manager can move your business to the next level.
Organizations of every size have debated for years on whether there is a real difference between a leader and a manager...Full Article
Inside PPAI
Strength In Numbers
Issue: 2010SEP
Women’s Leadership Conference Attendees Call It A Powerful Experience
For the past five years, PPAI’s Women’s Leadership Conference...Full Article
Mrazek Teaches A Prescription For Sales Success
By: Pamela Fields Webb Issue: 2010SEP
Debbie Mrazek, president and founder of The Sales Company, opened the conference Tuesday morning with a prescription for sales success...Full Article
FedEx’s Laurie Tucker Brings WLC Attendees To Their Feet
By: Tina Berres Filipski Issue: 2010SEP
At the noon keynote luncheon, attendees were treated to a presentation from Laurie Tucker, senior vice president for FedEx Corporate Marketing who wowed the crowd and earned a standing ovation with her talk on building your own personal brand...Full Article
Learn To Play To Your Strengths
By: Tama Underwood Issue: 2010SEP
The final day at WLC had attendees performing self-empowerment exercises in a session titled “Walk, Talk & Influence Like A CEO.” In it, attendees learned what CEOs are really thinking and how to communicate on their level...Full Article
What Attendees Are Saying About WLC
Issue: 2010SEP
“I don’t judge the conference’s success based on the numbers but on the new people who attend,” says Margie Price, MAS, Premiums Plus (UPIC: PREMPLUS), one of the founders of the conference and a WLC Action Group member...Full Article
Packard-Milam To Lead DFWAE As President
Issue: 2010SEP
In addition to her job as PPAI’s director of member and regional relations and her role as wife and mother, Michele Packard-Milam, CAE, has taken on a new role for the next 12 months...Full Article
Promotional Consultant Today Launches Industry’s First iPhone App
Issue: 2010SEP
Promotional Consultant Today, the popular, daily e-newsletter targeted toward distributor salespeople, is now available as a free iPhone app...Full Article
PPAI Expo 2011 Housing And Registration Now Open
Issue: 2010SEP
It’s time to register and reserve housing for the PPAI Expo on January 10-14, 2011, at the Mandalay Bay Convention Center in Las...Full Article
Marketing
Code Of Contact
By: Joe Scott, MAS Issue: 2010SEP
Infinitely enlarge imprint areas with quick response (QR) codes.
Sound like a bold statement? Not really. QR codes can link a promotional product to mobile device functions such as a web browser, e-mail or phone...Full Article
Newslink Features
Free Webinar Tomorrow Focuses On Safety Compliance For Sales Staff
By: Staff Issue: 2010SEP
A free webinar titled “CPSIA Update: Focus On The Salesperson” will be held September 8 at 1 pm CST. This one-hour webinar will focus on what salespeople need to know and do to be in compliance with the Consumer Product Safety Improvement Act (CPSIA)...Full Article
California Senate Turns Down Ban On Plastic Bags
By: Staff Issue: 2010SEP
The California State Senate rejected a bill for a statewide ban on plastic bags last Tuesday. A few California cities, including...Full Article
Lewtan Industries Executives Helps Raise $145,000 For Cancer Research
By: Staff Issue: 2010SEP
Hartford, Connecticut, supplier Lewtan Industries (UPIC: LEWTAN) founder Marvin Lewtan and Douglas Lewtan, president, have been volunteers of the UConn Cancer Research Golf Tournament Committee for the past 20 years...Full Article
Americans Still Concerned About Work/Life Balance, Poll Finds
By: Staff Issue: 2010SEP
With the economy experiencing its worst struggles since the Great Depression, it may be tempting to think that those with jobs should be happy and not complain...Full Article
Women In Promotional Products Buck Business Trend
By: Staff Issue: 2010SEP
A new briefing paper from the Institute for Women's Policy Research (IWPR) shows while women continue to enter some high-paying, male-dominated professions, overall progress has stalled since 1996...Full Article
Bodek And Rhodes, Unruhs Win EmbroidMe Honors
By: Staff Issue: 2010SEP
Philadelphia, Pennsylvania, supplier Bodek and Rhodes (UPIC: ULTRACLB) was honored for the second consecutive year as EmbroidMe’s Vendor of the Year at EmbroidMe’s World Expo 2010...Full Article
U.K.’s Advertising Standards Authority To Cover Online Marketing And Advertising
By: Staff Issue: 2010SEP
The Advertising Standards Authority (ASA) announced it is extending its powers to cover all online marketing and advertising starting March 1, 2011...Full Article
Ott Partners With AIA New Dimensions
By: Staff Issue: 2010SEP
New York, New York, distributor Bonnie Ott Promotions (UPIC: BONN0001) has partnered with New Elmsford, New York, distributor AIA New Dimensions In Marketing, Inc...Full Article
PCT iPhone App Gains Popularity
By: Staff Issue: 2010SEP
What do more than 589 industry pros have in common? They have all signed on for the free iPhone app for PPAI's free daily newsletter, Promotional Consultant Today...Full Article
Sign Up For Next Social Media Launchpad! Webinar Series
By: Staff Issue: 2010SEP
PPAI’s Social Media Launchpad! webinar series will begin again on October 12. Learn the web’s most popular social media platforms in this five-part series...Full Article
Vote For The Next PPAI Board Class
By: Staff Issue: 2010SEP
Voting started last week and runs until October 1 for the next PPAI Board of Directors, Class of 2015. Two distributors and two suppliers will be elected by voting member distributor and supplier companies...Full Article
Discount Offered On CAS On-Demand Courses
By: Staff Issue: 2010SEP
Gain your CAS-required points now with PPAI’s limited-time 20-percent discount on all CAS-required On-Demand courses. These courses...Full Article
PPB Rising Stars Honored At NALC
By: Staff Issue: 2010SEP
PPB magazine recognized its first-ever class of Rising Stars at the PPAI NALC last week in St. Louis. The 12 up-and-comers were presented with a commemorative watch provided by PPAI supplier member, SELCO (UPIC: SELCO)...Full Article
PPAI Expo Booth Sales, Education Sessions In Full Throttle
By: Staff Issue: 2010SEP
Booth sales are running higher than last year for The PPAI Expo 2011, January 10-14, 2011, at the Mandalay Bay Convention Center...Full Article
PPAI’s 2010 NALC Earns Praise From Attendees
By: Tina Filipski Issue: 2010SEP
The PPAI North American Leadership Conference (NALC) wrapped up last week in St. Louis after two-and-a-half days of networking...Full Article
Julie Stackhouse, Federal Reserve Bank, Has High Hopes For Economic Recovery
By: Tina Filipski Issue: 2010SEP
The audience at the NALC keynote session, "From Crisis To Recovery To Reform," was holding its breath for some good economic news from Julie Stackhouse with the Federal Reserve Bank of St...Full Article
Online Exclusives
The New Facebook Frontier
By: Tama Underwood Issue: 2010SEP
Forget merely friending the companies you like, now you can put supplier catalogs right on your Facebook fan page.
These days,...Full Article
People News
People News
Issue: 2010SEP
DISTRIBUTORS
Indoff (UPIC: Indoff)—Tom Faulkner, business development director of promotional products
WorkflowOne (UPIC: SF00001)—David...Full Article
Profile
Risking It All To Succeed
By: Pamela Fields Webb Issue: 2010SEP
After weathering the dot-com meltdown and reengineering his business model several times, Jerry McLaughlin of Branders.com...Full Article
Promotions
A Perfect Match
By: Tama Underwood Issue: 2010SEP
Universal Music Group uses custom iPod skins paired with CDs to drive lagging sales.
When Universal Music Group, one of the...Full Article
Question
Logo A-Go-Go
By: Tama Underwood Issue: 2010SEP
A Supplier Asks:
From a distributor standpoint, are samples imprinted with generic logos as effective as logos of well-known, easily...Full Article
Sales
How (And Why) To Stop Multitasking
By: Nicki Weiss Issue: 2010SEP
You may think you are accomplishing more but the truth will surprise you.
During a conference call with the executive team of a client company, I decided to send an e-mail to another client...Full Article
Snapshots
Gill Studios Says Goodbye To Carrico
Issue: 2010SEP
Gill Studios (UPIC: gill) hosted a send-off party like no other for Tom Carrico, CAS, who retired from his post as president of the company in May...Full Article
AddVenture Picnics On The 4th
Issue: 2010SEP
The annual 4th of July picnic at San Diego, California-based supplier AddVenture (UPIC: COMPREST) hit its tenth year this summer...Full Article
HALO/Lee Wayne Heads To The West Coast
Issue: 2010SEP
Sterling, Illinois-based distributorship HALO/Lee Wayne (UPIC: LEEWAYNE) hosted its national sales meeting at San Diego’s Rancho Bernardo Inn this summer...Full Article
Washington Report
Promotional Products Ban
Issue: 2010SEP
Last month, we reported that the House of Representatives had passed legislation, H.R. 5116, which includes an amendment to prohibit the use of promotional products to promote the federal programs covered by the legislation...Full Article
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