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2007OCT
 Apparel
Dressed For Down Time
By: Audrey Sellers Issue: 2007OCT
When ladies get home from work, it’s relaxation time—77 percent slip into something more comfortable within one hour of walking through the door, according to a Cotton Incorporated study...Full Article
Chair's Letter
They're Getting It! Do We?
By: Paul Kiewiet, MAS Issue: 2007OCT
We are part of the solution. In the midst of a media revolution, promotional products are the new media for building and creating value for brands...Full Article
Closing Call
Here’s To Failure!
By: Mark Fyten, MAS Issue: 2007OCT
“Do or do not... there is no try.”
–Master Yoda
Star Wars: The Empire Strikes Back
I have heard many speakers and trainers who echo the sentiments of Master Yoda—you either accomplish something or you do not...Full Article
Datebook
Datebook
By: Staff Issue: 2007OCT
OCTOBER
October 2-3
MAPPA 2007 Mid-Atlantic Promotional Marketing Showcase
Mid-Atlantic Promotional Products Association
Virginia...Full Article
Editor's Picks
Red Carpet Recognition
By: Audrey Sellers Issue: 2007OCT
Employment anniversaries. Reaching professional goals. Scoring the most runs on the company softball team. While there are countless reasons for giving awards, the bottom line is this: everybody digs a little recognition...Full Article
Fast Forward
Fast Forward
By: Lisa Horn Issue: 2007OCT
Therapeutic Business
For meeting planners, spa amenities attract attendees.
You’ve seen the ads featuring the lucky vacationer enjoying a massage in a beachside cabana...Full Article
Features
Digital Versus The Print Media: Are There Any Repercussions For Promotional Products?
By: Rick Ebel Issue: 2007OCT
How did you learn about us? All advertisers should be asking customers this question, and, of course, some do. The answer is arguably the advertiser’s best lead to which media deserves the biggest portion of the next ad budget...Full Article
Feedback
Feedback
By: Staff Issue: 2007OCT
GLOBAL STRATEGY COUNCIL: A SMART MOVE
I applaud the industry for its commitment to continued learning and the formation of the Global Strategy Council...Full Article
Goods
Goods
By: Audrey Sellers Issue: 2007OCT
COVER ALL THE BASES
Silicone iPhone Covers fit snugly over Apple® iPhones, shielding them from bumps and scratches while providing users full access to ports and controls...Full Article
Inside PPAI
Inside PPAI
By: Staff Issue: 2007OCT
MAS/CAS Certification Program Is Now Customizable
The Master Advertising Specialist (MAS) and Certified Advertising Specialist (CAS) program has been redesigned to allow participants the ability to tailor learning to fit their needs...Full Article
Marketing
Marketing Ideas On A Shoestring Budget
By: Jeff Tobe, CSP Issue: 2007OCT
In her book, Everyone Remembers the Elephant in the Pink Tutu: How to Promote and Publicize Your Business with Impact and Style, co-author Mary Maloney Cronin asks readers to imagine a line of 100 elephants in the desert...Full Article
Money Matters
Working With Working Capital
By: Mark E. Battersby Issue: 2007OCT
To many promotional products suppliers and distributors, working capital is simply the cash on hand to pay the bills. But working capital is more than just cash—it includes accounts receivable, inventory and the current assets of the business operation...Full Article
Online Exclusives
Avaline Joins PPEF Tomorrow Fund At Bronze Level
By: Staff Issue: 2007OCT
“Avaline is proud to be a part of a great industry with a history of giving back,” says Leonard Hornstein, CEO of Parsippany, New Jersey-based supplier Avaline (UPIC: AVALINE), about his company’s recent decision to become a PPEF Tomorrow Fund donor...Full Article
PPAI Board Officers Elected, Vacancy Filled
By: Staff Issue: 2007OCT
PPAI has announced its slate of new officers for the 2008-2009 Board of Directors. The term for the incoming officers begins immediately...Full Article
OOPPS Announces 2008 Advisory Board
By: Staff Issue: 2007OCT
Orlando, Florida-based Organization of Promotional Products Salespeople (OOPPS) announces its 2008 Advisory Board to help guide the direction of OOPPS for the benefit of salespeople in the promotional products industry...Full Article
ICV Capital Partners Acquires Press-A-Print International
By: Staff Issue: 2007OCT
ICV Capital Partners, LLC (“ICV”), a New York-based private equity investment firm, has acquired PPAI distributor member Press-A-Print...Full Article
AIA/Highwire Promotions Joins Boundless Network
By: Staff Issue: 2007OCT
Austin, Texas-based Boundless Network (UPIC: Bound784), one of the fastest-growing promotional product distribution companies in...Full Article
Get Ready For A Super-Charged Experience At The PPAI Expo 2008
By: Staff Issue: 2007OCT
PPAI is making changes to The PPAI Expo to create a better experience for show attendees. In response to member requests to allow more time on the show floor, PPAI has expanded the show hours for The PPAI Expo 2008...Full Article
PPAI Awards The Cyber-Savvy With PPAI Web Award
By: Staff Issue: 2007OCT
The PPAI Web Award competition recognizes distributor and supplier members who have developed creative and effective promotional products websites...Full Article
Incentive Industry Booming, Says Incentive Federation Study
By: Staff Issue: 2007OCT
When it comes to perking up employees, companies turn to travel and merchandise incentives. They spent big bucks—$46 billion—on merchandise...Full Article
TradeNet Pledges At The Silver Level In Support of PPEF Tomorrow Fund
By: Staff Issue: 2007OCT
TradeNet Publishing Co. (UPIC: TRADENET), a Gardner, Kansas-based supplier, is the latest industry company to join the Promotional Products Education Foundation (PPEF) Tomorrow Fund by pledging $30,000 as a Silver Level donor...Full Article
First PC Academy Was, In A Word, Fantastic!
By: Staff Issue: 2007OCT
Forty-five promotional consultants took their skills to the next level at PPAI’s Promotional Consultant Academy and Learning Lab,...Full Article
People News
People News
By: Staff Issue: 2007OCT
SUPPLIERS
Flash Drive Direct (FDD), a division of Blue Loyal (UPIC: loyal)—John Graham, head of North American operations
Leed’s...Full Article
PPB Supplements - Wear
Get Smart
By: Cindy Cox Wilson Issue: 2007OCT
We live in an exciting, rapidly changing, high-tech world. Often, the “next generation” products are available before we even get comfortable with the “latest version.” Electronic devices are practically obsolete before the warranty expires...Full Article
Point Counterpoint
By: Tom Vann and Larry Decker Issue: 2007OCT
The last thing either person in the distributor-decorator relationship wants is to end up in an argument. Yet points of contention—“You...Full Article
The Devil's In The Screen Printing Details
By: Morey Mayeri Issue: 2007OCT
When you call a screen printer to order decorated garments, do you know what information should be provided to produce the best possible...Full Article
President's Perspective
Staying Independent May Get A Little Tougher
By: Steve Slagle, CAE Issue: 2007OCT
PPAI’s 2005 Distributor Business Survey reports that, on average, 36 percent of distributor members’ sales representatives were independent contractors...Full Article
Question
Question Of The Month
By: Staff Issue: 2007OCT
A SUPPLIER ASKS:“A distributor asked me to quote on a job that I later learned was in a bid situation. The distributor underbid to get the job, which he did...Full Article
Snapshots
Snapshots
By: Staff Issue: 2007OCT
It’s A Football Frenzy For NEPPA
Members of the New England Promotional Products Association (NEPPA) flocked to the home of the New England Patriots, Gillette Stadium, in May for a stadium tour and dinner...Full Article
Viewpoint
R.E.S.P.E.C.T.--What It Means At Work
By: Doug Greenhut Issue: 2007OCT
Earlier this year, I was surprised to learn that my entire staff had secretively entered the 2007 Best Places To Work award competition sponsored by the South Florida Business Journal...Full Article
Washington Report
Washington Report
By: John Satagaj Issue: 2007OCT
PHARMACEUTICAL INDUSTRY ITEMS
Senators Chuck Grassley (R-IA) and Herb Kohl (D-WI) have introduced legislation, S. 2029, to require...Full Article
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