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PPAI
 
2007MAY
Apparel

Top Hats
By: Audrey Sellers Issue: 2007MAY
Hat sales have risen five to 15 percent every year since the mid-1980s, according to the Headwear Information Bureau. In 2003, Americans spent more than a billion dollars on hats, and the future is looking up for this multifunctional accessory...Full Article

Chair's Letter

Chair's Letter
By: Paul Kiewiet, MAS Issue: 2007MAY
Focus On Our Value Proposition—Not Our Problems We’re a worried bunch. We worry about end users buying direct, distributors sourcing direct, manufacturers bypassing the supplier channel and suppliers selling direct to end buyers...Full Article

Closing Call

Don't Keep Life's Lessons Hidden
By: Ken Zieska Issue: 2007MAY
Walking sticks are deeply rooted in human history. They have been used throughout the centuries to support the infirm, provide balance while carrying a load, and protect and help tend a flock...Full Article

Editor's Picks

Success Is In The Bag
By: Audrey Sellers Issue: 2007MAY
People like bags. So much, in fact, that more than six percent of all promotional products sold in 2005 were bags, according to the PPAI 2005 Estimate Of Promotional Products Distributor Sales...Full Article

Fast Forward

Fast Forward
By: Melanie Medina Issue: 2007MAY
5 Minutes With … Shawn Thompson It’s no secret that the advertising industry—including the promotional products segment—has room for improvement when it comes to having diverse professionals among its ranks...Full Article

Fast Forward--Tips
By: Neil Payne Issue: 2007MAY
Breaking The Barriers Of Intercultural Communication By Neil Payne We live in an increasingly complex world. One element of this complexity is the mixing of different cultures, languages and faiths...Full Article

Features

Brave New Web
By: Joe Dysart Issue: 2007MAY
With the growing popularity of social networking sites, promotional products companies should determine if they fit in. Joe Dysart...Full Article

The Ultimate Payoff
By: Audrey Sellers Issue: 2007MAY
The Ultimate Payoff This year, PPEF will award more scholarship money than ever. Learn how it pays to chip in to and cash in on this industry resource...Full Article

Bankruptcy Boom In 2008?
By: Mark E. Borofsky, CCE, CEW Issue: 2007MAY
Many readers of this article may wonder, “Is this guy nuts? Has he seen the latest economic reports? Does he not realize the economic conditions in the U.S.?” No, I am not nuts...Full Article

Feedback

Feedback
By: Compiled by Anne Pechuls Issue: 2007MAY
FOR A SUCCESSFUL 2007 Editor’s Note: This letter was written in response to the January PPB Online Exclusive article, “Ten Keys To A Successful 2007,” publicized in the January 30, 2007 PPB Newslink...Full Article

Goods

Goods
By: Audrey Sellers Issue: 2007MAY
Goods By Audrey Sellers TIME TO PLAY Though its name suggests it’s destined for the links, the Fairway is a convenient timepiece in any venue...Full Article

Inside PPAI

Inside PPAI
By: Compiled by Anne Pechuls Issue: 2007MAY
Top Executives Learn, Network, Rejuvenate The prestigious PPAI Presidents’ Forum 2007, June 24 to 27, promises industry presidents, owners and top executives exceptional learning, networking and rejuvenating experiences...Full Article

Matter of Facts

Stuck With What You Got?
By: Rick Ebel Issue: 2007MAY
Matter Of Facts Our legwork reveals research bits you can use Stuck With What You Got? By Rick Ebel Awhile back, a recently cashiered Secretary of Defense was proclaiming that you go to war with the army you’ve got...Full Article

Online Exclusives

Five Relationships Necessary For Businesses To Thrive
By: Ty Freyvogel Issue: 2007MAY
Building a successful business means nurturing those relationships you create along the way. Ty Freyvogel discusses the five relationships...Full Article

PPB Supplements - Promotional Rx

Product Prescription
By: Audrey Sellers Issue: 2007MAY
Product Prescription Doctor up your next campaign with these healthcare products. By Audrey Sellers The pharmaceutical industry is a healthy one...Full Article

Healthy Markets
By: Matt Bolch Issue: 2007MAY
Before you flex your promotional muscle in health and fitness-related markets, you’d better build up your knowledge of what buyers in these fields are after...Full Article

Case Study: Ensure Healthy Moms
Issue: 2007MAY
Challenge: When Ross Laboratories, the makers of Ensure shakes, launched Ensure Healthy Mom, a nutritional drink for expectant mothers and new moms, it needed a way to let consumers taste-test the product...Full Article

Just What The Pharmaceutical Company Ordered
By: Carly L. Price Issue: 2007MAY
Promotional consultants must think outside the tissue box to break into the competitive pharmaceutical market. To an outsider, it may seem as if the “pharma” industry, as insiders call it, could provide a magic pill for profits...Full Article

President's Perspective

What Keeps You Up At Night?
By: Steve Slagle, CAE Issue: 2007MAY
What Keeps You Up At Night? Would it surprise you to know that our supplier members rank “distributors sourcing direct from Asia”...Full Article

Question

Question Of The Month
By: Compiled by Anne Pechuls Issue: 2007MAY
QUESTION OF THE MONTH A DISTRIBUTOR ASKS:“It seems that more problems are surfacing with suppliers misquoting freight prices. I have had several cases when the freight estimate has doubled or tripled on my final bill...Full Article

Sales

Overcoming Fear Of The Executive Suite And Making The Sale
By: Sam Manfer Issue: 2007MAY
What goes through your mind when your boss or your gut says you must get to the top decision-maker to seal a particular deal, contract,...Full Article

Snapshots

Snapshots
Issue: 2007MAY
INDUSTRY NEWS The AAkron Line (UPIC: AAKRON), an Akron, New York-based supplier, celebrated its 40th anniversary with a sweet promotion at The PPAI Expo 2007...Full Article

Technology

Technology: Where Is Your Company?
By: Dennis Gorman, MAS Issue: 2007MAY
Dennis Gorman offers a quick review of promotional products industry software. In the past 20 years, we have witnessed computer technology radically change the way we communicate, conduct business and collaborate...Full Article

Trends & News

THE PPAI EXPO 2006 RANKED AS 55TH BIGGEST IN THE NATION BY TRADESHOW WEEK
By: Anne Lardner Issue: 2007MAY
May 21, 2007 -- Tradeshow Week Top 200 has ranked The PPAI Expo 2006 as number 55 in its annual list of the country’s top 200 tradeshows...Full Article

Premier Promotional Group 2006 Award Winners
Issue: 2007MAY
Presented at the 2007 Annual Meeting in Scottsdale, Arizona ...Full Article

Vernon Company Awards Scholarship Winners
Issue: 2007MAY
The Vernon Company (UPIC: Vernon), a Newton, Iowa-based distributor, announced the winners of its 2007 William F. Vernon Scholarships...Full Article

PPAI Makes End-Buyer-Focused Website Available To Distributors
By: Anne Lardner Issue: 2007MAY
As part of its ongoing effort to educate buyers on the power of promotional products, PPAI has redesigned www.promobusinessbuilder.com...Full Article

Web-Based ADvocate Training Starts May 10
By: Tina Filipski Issue: 2007MAY
On May 10, PPAI will launch a new, three-part webinar training series for those interested in becoming PPAI ADvocates and as a refresher for current ADvocates...Full Article

Distributor Sales Hit $18.8 Billion In 2006
By: Staff Issue: 2007MAY
PPAI released the results of its annual sales volume study, confirming that distributor sales of promotional products in 2006 increased...Full Article

Senate To Vote On FDA Regulation Of Pharma Ads
By: Melanie Medina Issue: 2007MAY
The Senate is scheduled to vote this week on a bill (S.1082) that would allow the Food and Drug Administration to prohibit direct-to-consumer advertising for the first two years of a new drug...Full Article

Slagle Reports From Hong Kong Gift Fair
Issue: 2007MAY
The 22nd edition of the Hong Kong Gift and Premium Fair attracted more than 50,000 buyers and re-sellers from more than 55 countries on April 28 – May 1...Full Article

Moderne Glass Serves Comfort In Coffee Mugs To Troops In Iraq, Afghanistan
By: Melanie Medina Issue: 2007MAY
When Moderne Glass Company, Inc. (UPIC: glass-am) received a letter from a distributor asking for a donation of coffee mugs for the U.S...Full Article

National Pen Co. Acquires Atlas Pen & Pencil
Issue: 2007MAY
San Diego, California-based distributor National Pen Company (UPIC: NATI0006) acquired distributor Atlas Pen & Pencil Corporation (UPIC: ATLAP016) of Hollywood, Florida...Full Article

SAAGNY Presents Diamond Awards, Scholarships
Issue: 2007MAY
The Specialty Advertising Association of Greater New York (UPIC: SAAGNY1) recently announced the recipients of the Diamond Award competition, the 2007 Linda Robinson Scholarship and Past Presidents Scholarships...Full Article

The Vernon Company Honors Galaxy Award-Winning Account Reps, Clients
Issue: 2007MAY
Newton, Iowa-based distributor The Vernon Company (UPIC: Vernon) honored winners of the company’s 2006 Galaxy Awards competition at the Vernon national sales meeting earlier this spring...Full Article

PPMN Introduces Sleeker Website, New Tools
By: Tina Filipski Issue: 2007MAY
In early May, PPMN introduced a fresh look for its website along with new and enhanced tools to make the site sleeker and more user friendly...Full Article

Purple G Compressed Tees Acquires PakTites
Issue: 2007MAY
Dallas, Texas-based supplier Purple G Compressed Tees has acquired PakTites, a compressed-products packaging facility in Rahway, New Jersey...Full Article

Satagaj Testifies Before Congress On Behalf Of Small Business Association
By: Melanie Medina Issue: 2007MAY
John Satagaj, PPAI legal counsel, testified before the U.S. House Committee on Ways and Means earlier this month on behalf of the...Full Article

House Of Specialties Merges With Zebra Marketing
Issue: 2007MAY
Effective July 1, House of Specialties (UPIC: HOUSE), a Mobile, Alabama-based distributor, will merge with distributor Zebra Marketing (UPIC: ZEBRAMC) of Memphis, Tennessee, extending Zebra’s presence in the southeast...Full Article

PPEF Receives $50,000 Donation From PPAI
By: Anne Lardner Issue: 2007MAY
Promotional Products Education Foundation (PPEF) announced that PPAI has made a $50,000 cash donation to PPEF. “As an association,...Full Article

Viewpoint

Coach Jumps Ship
By: Pete Mitchell Issue: 2007MAY
With Coach abandoning the market, Pete Mitchell evaluates the importance of big brands in the industry. On March 6, 2007, Coach pushed the button, unleashing the “Nuclear Option” on its Special Markets Division...Full Article

Washington Report

Washington Report
By: John Satagaj, J.D. Issue: 2007MAY
John Satagaj, PPAI legal counsel, updates members on legislative issues each month. ESTATE TAX RELIEF The words estate tax relief were spoken aloud in the Senate chamber during the budget resolution debate...Full Article










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