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PPAI
 
2006JUL
Chair's Letter

The Frog In The Well
By: Carl Gerlach, MAS Issue: 2006JUL
A Chinese proverb tells of a frog that lived its whole life in a well and never knew what a real body of water was until a sea turtle told him...Full Article

Closing Call

Are You A Pro Or A Rube?
By: Kris Belveal, CAS Issue: 2006JUL
I didn’t know what I wanted to write for this Closing Call article, my first in 2006. Should I be funny or serious? Can I make a...Full Article

Editor's Picks

Time Is On Your Side
By: Cherri Gann Issue: 2006JUL
Time is one of life’s concept with which we’re never quite content. We’re always wishing we had more unless there’s some to kill...Full Article

Fast Forward

Fast Forward--VerseAtility
By: Lex Sloot, CAS Issue: 2006JUL
It is easy to become overwhelmed by the sheer load of everyday situations that we encounter in today’s world. But we must be careful not to let despair creep into our lives...Full Article

Fast Forward--Datebook
By: PPAI Issue: 2006JUL
JULY July 11-13 Advertising Specialty Institute The ASI Show! Chicago, Illinois Karen DiTomasso: 800-546-3300 July 17-21 SAGE...Full Article

Fast Forward--Tips
By: Melanie Medina Issue: 2006JUL
Buck Up Weary Business Traveler: You Can Survive The Summer Travel Season The new age spiritual genius who came up with the idea...Full Article

Fast Forward--Dispatch
By: Jodi Hodak, ABC Issue: 2006JUL
INDUSTRY NEWS Lewiston, Maine-based Geiger (UPIC: Geiger) enjoyed double-digit sales growth and is sharing nearly $900,000 of record...Full Article

Fast Forward--Next
By: Melanie Medina Issue: 2006JUL
Lock Down Your Laptop With all the news about protecting electronic data, which is certainly a worthwhile practice, laptop users may want to think about protecting something a little more tangible: their laptops...Full Article

Features

Keeping Company With Catalogs
By: Cherri Gann Issue: 2006JUL
The official company line in our industry is that we’re all about offering solutions—using decorated products. The last part of that tagline is often unspoken or otherwise downplayed, but the products (God love them) are the reason we all have jobs...Full Article

Field Of Dreams--Even More New Ways To Harvest Your Ideas Through BrainStorming
By: John Storm Issue: 2006JUL
This article concludes a three-part series on BrainStorming. Last month, I shared seven brainstorming tips, exposed seven painful traps and pulled seven brainstorming tricks out of my innovation hat...Full Article

Feedback

Feedback
By: Anne Pechuls Issue: 2006JUL
DEBRIEFING IS A VALUABLE TOOL I really enjoyed reading James Murphy’s article, “Debriefing Your Business” in the April PPB (page 80)...Full Article

Goods

Goods
By: Cherri Gann Issue: 2006JUL
THINK PINK If you could choose one hot, hotter and hottest color for this year, then pink would sweep all three categories...Full Article

Inside PPAI

Inside PPAI
By: Anne Pechuls Issue: 2006JUL
The PPAI education department proudly announces Mick Fleetwood as the keynote speaker for the Opening General Session of The PPAI Expo 2007 on Thursday, January 4, 2007, at 8:30 am...Full Article

International

Chutes And Ladders And Leapfrog
By: Raymond Barrett Issue: 2006JUL
History tells us that empires rise, thrive, decline and then fall. This is also true of businesses. The reasons are many and varied—outdated...Full Article

Matter of Facts

Partners In Personal Prosperity: You And The Direct Mail Biz
By: Rick Ebel Issue: 2006JUL
Aside from the fact that they are all fund-raisers engaged in protecting pets and strays, what do Best Friends Animal Sanctuary, Humane Society of the U.S...Full Article

Online Exclusives

RAC National Education Day Participants Get Tips On Selling To The Opposite Sex
By: Melanie Medina Issue: 2006JUL
Quick: Which gender is easier to upsell? The answer (keep reading to find it) is one of the many gender-related themes covered during...Full Article

PPB Supplements - Wear

Have It Your Way
By: Cassandra Johnson Issue: 2006JUL
Remember the old hamburger chain commercial? The restaurant workers sang “Have it your way” as they danced around the cashier stations—implying they’d fix your hamburger just the way you like it...Full Article

Back To Basics
By: Lisa Horn Issue: 2006JUL
Every wardrobe needs foundation pieces, the basics upon which individual style is built. In promotional apparel, tees, polos, wovens and caps categorize the marketplace...Full Article

Finding And Keeping Good Digitizers
By: Robert Young Issue: 2006JUL
How do you find good digitizers? You can use the services of your embroiderer, but then the question is, Who owns the design if you...Full Article

Special Effects Printing Creates Competitive Advantage
By: Larry Mays Issue: 2006JUL
Go to any retail apparel store in just about any American mall, and you will see special effects inks used on apparel consumers purchase every day...Full Article

President's Perspective

Are Marketing Days For You?
By: Steve Slagle, CAE Issue: 2006JUL
A smorgasbord of choices, a plethora of ideas and a myriad of opportunities await you. These are big words that simply mean variety, choices, alternatives and options...Full Article

Profile

Making Plans
By: Tina Berres Filipski Issue: 2006JUL
In a story reported first in a special edition of PPB Newslink, Paul Lage, MAS, began his new position as president of Indianapolis, Indiana-based supplier Norwood Promotional Products (UPIC: NORWOOD) on June 1, 2006...Full Article

Question

Question
By: Anne Pechuls Issue: 2006JUL
A DISTRIBUTOR WRITES: “I have noticed an increasing number of suppliers with overrun and underrun policies. Because waste happens,...Full Article

Technology

Basic Technology For Your Business
By: Lee W. Ibbeson Issue: 2006JUL
The world we live in demands constant change if we are to keep up with our fast-paced daily lives plus the competition we face in the market place each day...Full Article

Viewpoint

Distributor Role Underlined At The Motivation Show
By: Paul Kiewiet, MAS, CIP Issue: 2006JUL
The increased involvement of PPAI at The Motivation Show in Chicago symbolizes the strength of the promotional products distribution system and the growth opportunities for all involved...Full Article

Washington Report

Washington Report
By: John Satagaj, J.D. Issue: 2006JUL
John Satagaj, PPAI legal counsel, updates members on legislative issues each month. AVIAN FLU PANDEMIC Probably one of the last things you are thinking about is whether you need to worry about an avian flu pandemic...Full Article










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