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2005NOV
 Apparel
Fashionable In Fleece
By: Audrey Sellers Issue: 2005NOV
Whether the temperatures are balmy or brisk, consumers have no trouble warming up to fleece. The fabric’s versatility makes it an instant hit for those who want something stylish and hassle-free...Full Article
Chair's Letter
What's On My Mind
By: Danny Sirmon, MAS Issue: 2005NOV
One of the responsibilities—and privileges—of serving as PPAI Chair is sharing my thoughts with you every month. While I consider...Full Article
Closing Call
The Things I Don’t Know (Part Two)
By: David Zimmerman, MAS Issue: 2005NOV
Information passes from one person to another in our massive electronic world at a literally blinding pace. Our planet has become an autonomous place where we share our routines with those across the country and in many cases across the globe...Full Article
Contributors
November Contributors
By: PPAI Issue: 2005NOV
Shelley Sake, CAS, author of “Take A Chance—Build Your Brand”, is a die-hard Minnesota Vikings fan who is an 11-year season ticket holder and cheers her team on at one away game each year...Full Article
Fast Forward
Fast Forward--Question
By: Anne Pechuls Issue: 2005NOV
Question Of The Month
A DISTRIBUTOR WRITES:
“One of my end-user clients has told me another distributor is trying to schedule a sales call with her...Full Article
Fast Forward--Goods
By: Cherri Gann Issue: 2005NOV
YEAH, IT’S THAT SMALL!
At just 1¾ inches long and 1/10-inch thick, the MicroSlim™ USB 2.0 Flash Drive is definitely micro and slim.
All In One...Full Article
Fast Forward--Tips
By: Cherri Gann Issue: 2005NOV
Road To Contrition
From showing up late to a stress-induced grumpy comment, everyone does things that bug or hurt others. An inability to say sorry, however, can make even minor offenses seem monstrous...Full Article
Fast Forward--Next
By: Brittany Glenn Issue: 2005NOV
Money Where Your Mouth Is
By Brittany Glenn
As word-of-mouth tactics become more quantifiable, promotional products can play...Full Article
Fast Forward--Snapshots
By: Brittany Glenn Issue: 2005NOV
Get Well Greeting
Sara Niley, Holloway military sales coordinator, packs boxes of shirts donated by Sidney, Ohio-based Holloway Sportswear (UPIC: HOLLOWAY) to U.S...Full Article
Fast Forward--Dispatch
By: Brittany Glenn Issue: 2005NOV
A Timely Solution
“Hot of the press!” You don’t hear this phrase very often anymore. With 24-hour news stations and the internet,...Full Article
Fast Forward--Verseatility
By: Lex Sloot Issue: 2005NOV
“Preparation is a vital ingredient to improve your probabilities for success,” says Lex Sloot, CAS, author of The Tools To Xel and president of supplier The Reflectix Line (UPIC: 2reflect)...Full Article
Fast Forward--Campaigns
By: Brittany Glenn Issue: 2005NOV
Napoleon Dynamite Discovers Power Of Promotional Products
Matt Byrne, owner of Santa Rosa, California-based distributor BUR Promotions (UPIC: BURPr695) had worked with Fox Searchlight Pictures, a division of Twentieth Century Fox, in the past...Full Article
Features
What's In A Name?
By: Rick Ebel Issue: 2005NOV
Why is it that sales professionals, seldom at loss of words in pursuing an order, so often seem unable to find the right ones when...Full Article
Write Differently
By: Cherri Gann Issue: 2005NOV
What is it that we like about writing instruments? Maybe it’s the omnipresence, perpetual functionality or simplicity. Even in our...Full Article
Real Estate—Boom!
By: Cherri Gann Issue: 2005NOV
Not even a recent weak economy could slow down the record-breaking real estate industry—particularly its home sales. Thanks to near...Full Article
Feedback
Feedback
By: PPAI Issue: 2005NOV
OPINIONS VARY
Editor’s Note: These letters were sent to PPAI in response to an e-mail sent by Chairman of the Board Danny Sirmon, MAS, and President/CEO Steve Slagle, CAE, explaining PPAI’s decision to expel ASI from its membership...Full Article
High Profile
Rowin’ Down The River
By: Anne Pechuls Issue: 2005NOV
When you talk to Barry Lipsett, president and CEO of Medford, Massachusetts-based supplier Charles River Apparel (UPIC:CRA), about his company’s success, you quickly learn about the family’s strong work ethic...Full Article
Inside PPAI
Inside PPAI
By: Anne Pechuls Issue: 2005NOV
PPAI Names Chase To The PPAI Hall Of Fame
PPAI announces Barry Chase, CAS, will be the 63rd inductee into the PPAI Hall of Famesm, the highest distinction the promotional products industry bestows on its professionals...Full Article
Management
Haphazard Hiring Generates Hazardous Results
By: Harvey Wigder Issue: 2005NOV
You’ve heard it before. When an employee leaves an organization, he or she “didn’t work out.” While this person had the necessary skills and experience, he or she still came up short when doing the actual job...Full Article
Marketing
Take A Chance—Build Your Brand
By: Shelley Sake, CAS Issue: 2005NOV
Developing a brand via advertising is a challenge many business owners and marketing professionals view as daunting and expensive...Full Article
PR Corner
Working With The Media
By: Bill Prickett, APR Issue: 2005NOV
It’s been said in public relations you have had a good day if Mike Wallace doesn’t show up at your door. And while that’s an obvious overstatement, the truth is most of the time you want to get the media’s attention...Full Article
President's Perspective
After The Shock
By: Steve Slagle, CAE Issue: 2005NOV
Well, in comparison to a lot of business, national or world news, our decision in August to expel ASI from the PPAI membership barely registered as a tremor...Full Article
Real People
Forever, The Teacher
By: Anne Pechuls Issue: 2005NOV
Steve Newfield, CAS, an Atlanta, Georgia-based account rep for distributor Jack Nadel, Inc. (UPIC: NADELINC ) and a PPAI Board member,...Full Article
Sales
Why Do We Sell?
By: Tim O’Boyle Issue: 2005NOV
I was recently scanning top stories on the internet and noticed an interesting commentary about the Rolling Stones’ latest tour. The Associated Press described Mick Jagger as “spry” as he moved across the stage on opening night in Boston’s Fenway Park...Full Article
Sales Solutions Volume 2
How Much Does The Problem Cost?
By: Jeff Thull Issue: 2005NOV
Problems cost money! More often than not, however, the only cost on which customers and salespeople focus is that of the proposed solution...Full Article
Create True Value
By: Jeffrey Hansler, CSP Issue: 2005NOV
In the promotional products industry, creating true value for end users centers around developing a campaign around the desired objective...Full Article
Disqualification And The Positive Power Of Saying ‘No’
By: Kim DeMotte Issue: 2005NOV
I believe clarity can transform your business. What do I mean by clarity? Quite simply, figure out with crystal-clear certainty who your ideal customers should be...Full Article
Technology
Improve Your Search Engine Rankings
By: Steve Ghelerter Issue: 2005NOV
Everyone wants high rankings on search engine results, but only a few can be on the first couple of pages for any keyword. There are some things you can do, however, to improve your “natural” rankings without having to pay to be included...Full Article
Viewpoint
It’s A Jungle Out There!
By: Dennis Burnham, MAS Issue: 2005NOV
I don’t expect my written thoughts to stop or change a line of reasoning that is obviously very widely held by others, but I feel...Full Article
Washington Report
Washington Report
By: John Satagaj, J.D. Issue: 2005NOV
John Satagaj, PPAI legal counsel, updates members on legislative issues each month.
OVERTIME
Because Congress failed to approve...Full Article
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