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Proforma Partners With Global Source Link
By: Staff
Issue: 2010mar

Cleveland, Ohio, distibutor Proforma (UPIC: PROFORMA) announced today it has entered into an agreement with Fort Scott, Kansas-based Global Source Link (UPIC: gsl). This transaction will result in more than 100 GSL sales professionals becoming individual members of the Proforma Network. The new affiliation is expected to increase annual sales in excess of $30 million.

The new affiliation will give the GSL distributors enhanced marketing programs and sales tools, improved buying clout with industry suppliers and expanded product offerings including e-commerce and multimedia. In addition, they will have access to Proforma’s back-office support services including billings, accounts payable and receivable, credit, collections, enhanced cash flow services, free credit insurance and ProVision, Proforma’s computer operating systems.

“We are excited to have the Global Source Link professionals join our team,” says Greg Muzzillo, founder of Proforma. “This is a key step in Proforma’s goal of becoming the preeminent brand in the industry through increased awareness and support across a wide demographic.”

By utilizing Proforma’s expertise in promotional products, business documents, eCommerce and multimedia, annual sales are expected to be in excess of $30 million.

“Proforma is the ideal fit for Global Source Link. This partnership will help each one of the GSL sales professionals increase sales by providing them with additional tools and resources,” said Michael Del Chiaro, president of GSL. “We are confident that this will be a win-win situation for Proforma and GSL.”

Proforma has more than 730 independent offices throughout North America. In 2009, it added 150 new owners to the system including four multimillion dollar distributors, more than 20 million-dollar distributors and 33 members with more than a half-million dollars in sales.


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