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Back To Basics
By: Lisa Horn, Editor Issue: 2006jul
Every wardrobe needs foundation pieces, the basics upon which individual style is built. In promotional apparel, tees, polos, wovens and caps categorize the marketplace. But just because a garment is basic doesn’t mean it’s boring. This special edition of Editor’s Picks showcases a selection of traditional pieces with modern fabrications, technical additions or interesting details—making what at first seems old like new again.
Silver Belle The contrast stitching and contoured fit in this Silver For Her tee gives a classic staple an updated look. Hanes Printables/Outer Banks. UPIC: hanesob. 800-685-7557. www.hanesbullseye.com.
A New Way The Newport offers a new look in coordinating apparel. The men’s traditional styled polo is complemented by the ladies’ version, which features a modified lay-down collar and open neckline. Dunbrooke Apparel Corp. UPIC: DUNBROOK. 800-641-3627. www.dunbrooke.com.
Making Headlines The Vansport™ mesh cap not only features a performance sweatband, but it’s also constructed of moisture management fabric to keep wearers cool and dry. Vantage Apparel. UPIC: vantage. 800-221-0020. www.vantageapparel.com.
Natural Wonders The Columbia Cape Jake II shirt is made from a garment enzyme sandwashed blend of ramie and cotton breeze cloth in deja blue, green thunder, stone, flax and Navajo joe—perfect for the outdoor enthusiast. Alpha Shirt Company. UPIC: ALPH0003. 800-523-4585. www.alphashirt.com.
Classic Workhorse The Jerzees heavyweight pocket tee works hard at looking casually elegant. NES Clothing Company. UPIC: NES. 800-782-7770. www.nesclothing.com.
Diplomatic Resolutions The Diplomat solves any conflict regarding which shirts to include in a uniform program because it is machine washable and wrinkle resistant. WW Group USA. UPIC: wwgroup. 800-731-6306. www.ww-usa.com.
Fashion Fuel The Chevron accelerates ladies’ style with its herringbone jacquard collar and cuffs. PremiumWear. UPIC: MUNS0001. 800-347-6098. www.premiumwear.com.
Day To Evening Flexibility The Enza ¾-sleeve stretch poplin shirt is tailored enough for office flair and stylish enough for evening excursions. One Stop. UPIC: ONES0001. 800-968-7550. www.onestopinc.com.
Heads Up The brushed cotton structured cap has a contrasting corner bill detail that will make heads turn. Bullet Line. UPIC: BULLET. 800-749-7367. www.bulletline.com.
Performance Plus The Chestnut Hill performance plus piqué polo promises no shrinking, fading or pulling—delivering a look that lasts. Broder Bros. UPIC: BRODER. (00-521-0850. www.broderbros.com.
Lisa Horn is PPB’s editor.
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Copyright (c) 2005-2010 Promotional Products Association International. All Rights Reserved.
Photographs and illustrations as well as text cannot be used without written permission from PPAI.
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